What do startups need to have to grab the attention of investors?
Entrepreneurs need to solve real problems with enduring competitive advantages in large markets. Often businesses have the potential to have a high impact on a small group of people, which makes the prospect of investment return difficult. Investors respond to well-researched entrepreneurs who know the market intimately and can demonstrate why their business will be successful. Often entrepreneurs are so excited about their idea or product that they do not have a believable pathway to meaningful market share. Events like Startup Weekend are great for entrepreneurs to cut their teeth and practice the entrepreneurial process. There is also the chance that some of the really interesting concepts have commercial promise.